A short but interesting opinion piece likens consumerism to religion. It’s certainly not the first time this comparison has been made…after all it seems that consumer and the woman of faith have the same goals: to seek happiness, contentment and true freedom.

The subtext of cultural change in the past 30 years has been the way the market has seeped into every sector of life and come to define how we think of who we are and what we do. We are consumers, feeding the great insatiable maw of the consumer economy.

Is it too much to suggest that consumerism has become a kind of alternative faith, a religion of sorts? Religions are characterized by some vision of a good life, by their rituals and by a particular language. Consumerism seems to be developing all three apace.

Consumerism is a greedy society’s religion